CONCEPT
Bowlila is a start-up food bike company, priding themselves on being a vegetarian, mobile and eco-friendly meal service. The bowls are chickpea & fava bean based with a variety of flavor combinations to choose from. This first-of-its-kind food cart is located in Santa Monica, CA and plans to expand nationwide.
BRAND GUIDELINES
After creating the initial brand I was tasked with fully developing Bowlila’s brand guidelines. I went in-depth on all aspects of their brand and utilized the characters and vibrant colors throughout. View the full booklet here.
UNIFORMS
These uniforms bring out the playfulness of the brand while keeping it light for the sunny Santa Monica area. Bowlila wanted a clean uniform that featured the chickpeas. They plan on selling these as merchandise as well.
Food Bike Vinyl Concept
MOBILE APP
Shown are the wire frames for the foundation of the Bowlila App. Their goal once they are more established is to create their own app that will allow you to locate a food bike nearby and order.
