CONCEPT
For this project I had to create the branding and mockups for a shoe company. I decided to create my own hypothetical company based from microscopic cells. I built my own shoe mockups and photographed plant cells under a microscope, building a vibrant woman’s high heel brand.
INSPIRATION
I came up with the idea to center the concept around cells by brainstorming ways to create my own patterns. The name MITO is derived from the term “mitochondria”, which is the powerhouse of the cell, inspiring MITO to be the “Powerhouse of Your Wardrobe.”
PROCESS
The photograph featured here is a picture of the original shoe before being turned into a MITO brand mockup. All of the photographs used are my own including the cell pictures. The mockup used for the boxes are the only part of the project that I did not fully create.