CONCEPT
I had to create a non-profit organization and build a campaign for them. I chose to design a thyroid awareness nonprofit. Thyroid disease is hereditary in my family and I have found there is not much support for it.
INFOGRAPHIC
Being unaware that you have thyroid disease can be fairly easy, especially when relating to weight loss. By placing clear infographics on gym mirrors, those having a hard time losing weight can have this possibility brought to their attention.
NAME INSPIRATION
I took advantage of the thyroid being nicknamed the “butterfly gland” along with the “The Butterfly Effect” theory where everything is connected. If one part is thrown off, it can negatively affect other things, just as the thyroid does since it affects the entire body.
